Privacy policy

Privacy policy

Last Updated January 15, 2019

Welcome to the website (the “Site”) of Boero USA Inc. (“Boero,” “we,” “us,” or “our”). Boero manufactures, markets, distributes and sells high quality industrial paint (the “Services”).

This Privacy Policy describes the Personal Data (defined below) we collect through the Internet, how we use and share that data, and your choices concerning our data practices.

By providing us with your Personal Data through the Internet or accessing the Site, you agree to the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not access the Site or provide us with your Personal Data. Before you access the Site or submit any Personal Data to Boero, please review this Privacy Policy carefully and contact usif you have any questions.


When you contact us or interact with us through the Site or social media, we collect information that alone or in combination with other information could be used to identify you (“Personal Data”) as follows:

Information You Provide: The Site includes a page that allows you to contact us. We will collect the Personal Data you provide through this page, which may include your name, email address, telephone number, and the company where you work.

Information We Collect Through Social Media:We maintain a presence on social media, including LinkedIn. We may collect Personal Data from you when you interact with our social media pages, including your name, user name, and publicly available profile information. In addition, the relevant social media provider may provide us with aggregate information and analysis regarding the use of our social media page. We are not responsible for the privacy practices of the relevant social media services and any information you share with them is subject to their privacy policies and terms of service.

Information We Receive From Your Use of the Site:When you visit, use and interact with the Site, we may receive certain information about your visit, use or interactions. For example, we may monitor the number of people that visit our Site, peak hours of visits, which page(s) are visited on our Site, the domains our visitors come from (e.g.,,, etc.), and which browsers people use to access and visit our Site (e.g., Firefox, Microsoft Internet Explorer, etc.), broad geographical information, and Site-navigation pattern. In particular, the following information is created and automatically logged in our systems:

  • Log data: Information (“log data”) that your browser automatically sends whenever you visit the Site. Log data includes your Internet Protocol (“IP”) address (so we understand where you are connecting from when you visit the Site), browser type and settings, the date and time of your visit, and how you interacted with the Site.
  • Cookies:Please see the “Cookies” section below to learn more about how we use cookies.
  • Device information: Includes name of the device, operating system, and browser you are using. Information collected may depend on the type of device you use and its settings.
  • Usage Information: We collect information about how you use our Site, such as the types of content that you view or engage with, the features you use, the actions you take, and the time, frequency and duration of your activities.


We may use Personal Data for the following purposes:

  • To respond to inquiries, comments, feedback or questions;
  • To send administrative information to you, for example, information about the Site or Services, and changes to our terms, conditions, and policies;
  • To analyze Site usage and provide, maintain and improve the content and functionality of the Site. For example, we regularly fix bugs and user experience issues. We use cookies to analyze how users interact with our Site on an anonymized and aggregate basis. And that analysis can help us improve the Site;
  • To conduct analytics to inform our marketing strategy and enable us to enhance the Services;
  • To prevent fraud, criminal activity, or misuses of our Site and to ensure the security of our IT systems, architecture and networks;
  • To comply with legal obligations and legal process and to protect our rights, privacy, safety or property, and/or that of our affiliates, customers, or other third parties; and
  • To carry out other legitimate business purposes.

Marketing. We may contact you to tell you about products or information we believe will be of interest to you. For instance, if you elect to provide your email, we may use that information to send you news about products and other promotional messages. You may opt out of receiving emails by following the instructions contained in each promotional email we send you. In addition, if at any time you do not wish to receive future marketing communications, please contact us. If you unsubscribe from our marketing lists, you will no longer receive marketing communications but we will continue to contact you regarding our Site and Services and to respond to your requests.


In certain circumstances we may share your Personal Data with third parties without further notice to you, unless required by the law, as set forth below:

Intra-GroupWe may share your Personal Data (in particular,your name, email address, telephone number, and the company where you work) with our parent company, Boero Bartolomeo S.p.A., for marketing, relationship management and operational purposes. Boero Bartolomeo S.p.A. will process personal data as a data controller under applicable European Union (“EU”) laws, including the General Data Protection Regulation 2016/679 (or GDPR) and the applicable laws implementing the GDPR in Italy. Personal Data will be processed as necessary for Boero Bartolomeo S.p.A.’s legitimate interest in developing and maintaining a relationship with you and conducting its business and, where required by law, based on your prior consent. You have the right to (i) request access to your Personal Data processed by Boero Bartolomeo S.p.A., (ii) request rectification or erasure of such data, (iii) object to or request restriction of the processing, (iv) request data portability, and (v) withdraw your consent (if applicable). Moreover, if you have a concern about the processing of your Personal Data by Boero Bartolomeo S.p.A., you have the right to report it to the EU data protection authority that is authorized to hear those concerns. You may contact Boero Bartolomeo S.p.A. at Personal data may be transferred to countries outside of the European Economic Area that do not offer adequate protection for Personal Data (namely, to the United States); in such case, Boero Bartolomeo S.p.A. will ensure that appropriate safeguards are in place, including using Standard Contractual Clauses for data transfers. Personal data will not be held for longer than necessary with regard to the purposes of the processing, subject to any retention periods provided by applicable laws and regulations. Boero Bartolomeo S.p.A. applies criteria to determine the appropriate periods for retaining Personal Data depending on its purpose, nature, and sensitivity and any retention periods provided by applicable laws and regulations.


Vendors and Service Providers: To assist us in meeting business operations needs and to perform certain services and functions, we may share Personal Data with providers of hosting, messaging, marketing, web development, and sales/customer relationship management services. Pursuant to our instructions, these parties will access, process or store Personal Data in the course of performing their duties to us.


Business TransfersIf we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of service to another provider, your Personal Data and other information may be shared in the diligence process with counter parties and others assisting with the transaction, and may be transferred to a successor or affiliate as part of that transaction along with other assets.

Legal Requirements:If required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend our rights or property, (iii) prevent fraud, (iv) act in urgent circumstances to protect the personal safety of visitors to the Site, or the public, or (v) protect against legal liability.


As described in our Cookie Policy, we and our partners use cookies to operate and administer our Site, improve the functionality of our Site and gather usage data on our Site.


If you need to change or correct your Personal Data, you may contact us.


The Site and the Services are not directed to children who are under the age of 13. Boero does not knowingly collect Personal Data from children under the age of 13. If you have reason to believe that a child under the age of 13 has provided Personal Data to Boero through the Site or Services pleasecontact usand we will endeavor to delete that information from our databases.


The Site may contain links to other websites not operated or controlled by Boero (“Third Party Sites”). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies.


Our Site currently does not respond to “Do Not Track” (DNT) signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do so in the future, we will describe how we do so in this Privacy Policy.


California Civil Code Section 1798.83, known as the “Shine The Light” law, gives California residents certain rights regarding Personal Data (if any) that is disclosed to third parties for their direct marketing purposes. While Boero does not share your Personal Data with unaffiliated third parties for direct marketing purposes, it may in some circumstances so share with affiliated entities. To opt out of such sharing, please email Boero at and clearly state your request, including your name, mailing address, and email address.


You use the Site and Services at your own risk. While we take commercially-reasonable steps to protect Personal Data both online and offline from loss, misuse, unauthorized access, disclosure, alteration, and destruction, no Internet or email transmission is ever fully secure or error free. In particular, email sent to or from Boero may not always be 100% secure. Therefore, you should take special care in deciding what information you send to us via the Site or email. Please keep this in mind when disclosing any Personal Data to Boero via the Internet.


Whether or not you provide Personal Data to us is completely up to you, but if you choose not to provide information that is needed to use some features of our Site, you may be unable to use those features. You can also contact usto access, update, or correct your Personal Data from the Site.


The Site, the Services, and our business may change from time to time. As a result we may change this Privacy Policy at any time. When we do we will post an updated version on this page, unless another type of notice is required by applicable law. By continuing to use the Site or providing us with Personal Data after we have posted an updated Privacy Policy, or notified you if applicable, you consent to the revised Privacy Policy and practices described in it.


If you have any questions about our Privacy Policy or the information practices of the Site, please feel free to contact us by email at or by mail at: 20 Poplar Place, La Grange, Illinois 60525, United States.