Become a Boero Dealer
Bring Timeless Italian Craftsmanship to Your Customers
Boero is the brand behind Italy’s most iconic finishes for over a century. Now, Boero USA is bringing this heritage to North America — and we’re inviting select partners to join us.
We’re looking for visionary retailers, showrooms, and design-driven distributors who want to offer their customers the rich textures, vibrant colors, and refined quality of authentic Italian paint. If you believe your clients demand more than just paint — if they seek character, sophistication, and story — then Boero belongs on your shelf.
Why Partner with Boero?
• Unmatched Heritage: Since 1831, Boero has been at the forefront of Italian architectural finishes, used everywhere from historic villas to luxury yachts.
• Premium Products: Our line includes lime washes, mineral paints, enamels, and innovative coatings — all formulated with sustainability and performance in mind.
• Design-Centric Appeal: Our curated color collections and artisanal finishes are made to inspire — ideal for high-end residential and commercial projects.
• Dealer-First Support: As a BoeroUSA dealer, you'll receive exclusive pricing, marketing materials, sampling programs, and priority access to new launches.
• Custom Color Matching: Our comprehensive color selection includes custom color matching capabilities, allowing designers to create truly bespoke spaces with precision and creativity.
• Technical Training: We provide industry-leading training and certification support, ensuring your team becomes experts in our distinctive application techniques and product knowledge.
• US Warehouse: Boero has a US-based team to support with marketing materials and application videos as well as a US-based warehouse to facilitate fast, on-time, stress-free delivery.
What We’re Looking For
We are actively expanding our dealer network and are seeking partners who:
- Operate high-end retail stores, design showrooms, or paint supply centers.
- Have experience working with interior designers, architects, or luxury builders.
- Value premium, European-made products and want to differentiate their offering.
- Are committed to excellent service and customer experience.
Let’s Build Something Beautiful Together
If you're ready to offer your clients a paint brand that goes beyond surface-level, one that tells a story with every brushstroke, we want to hear from you.
Robert Manasse
Boero Sales
Martin Studios
bmanasse@martin-studios.com
978-289-3662